Burger King - Essay ExampleIn 2010, 3G Capital of Brazil had a majority stake in BK in a deal consisted of $3.26Â billion (USD). New owners reconstructed that company for its prosperity.According to the report in 2011, Burger King spread it 12,400 franchises in 73 countries, in which, 66 percents are in United States and 90 percents are privately owned and operated. In 1954, menu of Burger King consisted of French fries, sodas and milk shakes. In 1957 Whopper was also added in Burger King Menu and after that it has become a signature product of Burger King. From 2002 to 2010, Burger King targeted 18-34 males and for this purpose they had used products having unhealthy fats for attracting customers. This tactic of attracting customer through unhealthy food was unsuccessful and had a negative effect on its earning. In 2011, company moved on from the male oriented food products in the new healthy products.
